Configure any product, render any journey, and sell through any channel — from a single API-first, AI-native core. Buy, renew, claim and endorse, across health, motor, life and travel.
Live demo — no install. Opens the full product in a new tab.
app.insuredigita
Active journeys
5 LOBs
HealthMotorLife
Straight-through
72%
Iris — “I found 3 family-floater plans that fit your budget.”
Channels
D2C · Agent · Banca
Issuance
Instant
6 personasone codebaseNo-code confignew product in hours
Built for scale across the value chain
50+insurer integrations5lines of business6personas served12L+customers covered
The platform
One platform, every journey.
Everything an insurer, broker or bank needs to distribute insurance digitally — configured centrally, rendered dynamically, sold everywhere.
No-code product config
Products, plans, riders, questions and rules are declared centrally — launch a new product or variation in hours, with no front-end release.
Dynamic journey engine
One engine renders every journey — lead, proposal, KYC, claim, endorsement — from server-driven schemas. Nothing is hardcoded.
Multi-insurer marketplace
Quote and compare plans across 50+ insurers in one view, then recommend the best-fit cover — the core of any brokerage.
AI-native — meet Iris
A conversational advisor that captures intent in plain English and hands a ready cart to the journey. An alternate front door, always optional.
White-label themes & layouts
Two orthogonal axes — theme (colour) and layout (structure) — multiply into distinct deployments from one codebase. Brand any tenant in minutes.
Every persona, one platform
Customer, agent, partner, bancassurance, operations and underwriter — each gets a tailored surface, sharing the same engine and data.
Distribution network & commission
Onboard agents, POSPs and sub-brokers, distribute leads down the hierarchy, and compute commission and payouts automatically.
Full lifecycle
Buy, renew, rollover, endorse and claim — with drop-off resume, shared quotes, and dispositions wired across the funnel.
STP / NSTP underwriting
Straight-through where it can auto-issue; a clean underwriter queue and customer-reaction loop where it can't. Rules stay yours.
API-first & embeddable
A REST core fronts your PAS, UW, CRM and external services. Drop the journey SDK into any host — your CMS, your app, your partner sites.
Analytics & illustrators
Funnel analytics out of the box, plus IRDAI-compliant LIFE benefit illustrators with interactive what-ifs and signed PDFs.
Who it's for
Six surfaces. One engine.
Each persona gets a purpose-built experience — but they all share the same configuration, data and rules. Build once, serve everyone.
Customer (D2C)
Self-serve
Buy, renew, claim and manage policies in minutes — on web, with an AI advisor on hand.
Agent / Partner
Distribution
Sell, quote, share, and manage leads with dispositions, commission and a full conversion funnel.
Bancassurance
Banca
Bank RM & Branch Manager flows — CRM lookup, team rosters, branch targets and lead transfer.
Underwriter
Risk
A focused NSTP queue with per-risk decisions, escalation and a clean customer-reaction loop.
Operations
Admin
Users, distributors, configuration, audit, consents and reporting — the operational backbone.
Enterprise tenant
Multi-org
Carrier, brokerage, banca or affinity — white-labelled, org-scoped, on one shared platform.
app.insuredigita / login
Built for your model
One platform, every distribution model.
Carrier, brokerage, bank or affinity — the same engine, shaped to how you go to market and white-labelled to your brand.
Carrier
Your products, your brand.
Sell your own products end-to-end — configure, underwrite (STP / NSTP), issue and service the full lifecycle.
Own products
In-house underwriting
Instant issuance
For distributors
Brokerage
Every insurer, one platform.
Quote and compare across 50+ insurers, recommend the best-fit plan, and run your entire agent & POSP network.
50+ insurers
Compare & recommend
Agent / POSP network
Cross-carrier commission
Bancassurance
Insurance through your branches.
Bank RM & Branch Manager journeys with CRM lookup, branch hierarchy and targets, and lead push-to-insurer.
Bank RM / BM
CRN lookup
Branch hierarchy
Affinity
Insurance, embedded.
Drop co-branded insurance into any host — e-commerce, fintech, travel, auto — through one API-first SDK.
Embedded
Co-branded
API-first
How it works
API-first by design. Configured, not coded.
Your brand on top, a dynamic SDK in the middle, the platform as the hub — fanning out to your insurer panel, core systems, every external service, your data estate and growth stack.
The browser only ever talks to two endpoints — your host and the platform. Everything behind it — insurers, core systems and data — is orchestrated server-side, never exposed to the browser.
AI-native
Meet Iris — your conversational front door.
An optional AI advisor that turns a conversation into a quote. It sits alongside the forms, not instead of them — buyers who want to chat, can; everyone else gets the journey they expect.
Captures intent in plain English — no form to learn.
Hands a ready-to-quote cart straight into the journey.
Voice-enabled, multi-language, and always optional.
Same engine, schema-driven — every line of business.